Its job is to promote Chinese media to publicize China to the world, including introducing China¡¯s policies, stands, economic development, history and culture. It runs press conferences and provides books and other publications, TV and film products in fulfilling its mission of publicizing China to the outside world. It assists foreign journalists to cover China so as to ensure effective, objective and accurate reporting on China. It conducts, on an extensive basis, exchanges and cooperation with foreign government agencies and the mass media. In conjunction with other departments and offices, it promotes external cultural exchanges.